The business behind your business.

You handle the business.
I'll handle the business behind it.

Funnels. Creative. Systems. Automations. Backend builds — all the shit that turns an offer into an actual business.

Mallory Martinez, founder of Built by Mallory, hair up, in her home office Built different. Built behind the scenes.

Your business might not be broken. Your backend might be.

Free Diagnostic

The Backend Business Check™

Sell ItCapture ItFollow UpDeliver ItConnect It

Take the free Backend Business Check™ and find out what's actually happening behind the scenes of your business.

17 quick checks
~10 minutes
Zero fluff

At the end you'll get your backend score, your result, your biggest backend gap, and what to fix first.

Reset ItConnect ItBuild It Better

Free diagnostic. Takes about 10 minutes.

Your business probably doesn't need another idea. It needs the shit you already started to actually work together.

Take the Backend Business Check and find out for sure.

If it's happening behind the screen... there's a pretty damn good chance I can build it.

You don't have to know exactly what service you need before you reach out. Tell me what's happening, what's not working, and what you wish would just magically be DONE. I'll help you figure out the rest.

This isn't four random offers. It's one path.

Start free. Fix what's broken. Then choose how you want to go from there.

Free — Check It

The Backend Business Check™

Find out what's actually happening behind the scenes.

Take the check →

$37 — Reset It

The Business Reset Kit™

Your Backend Fix-It Plan. Turn your results into a plan.

Get the fix-it plan →
then choose

Learn It

The Academy

Learn the skills. Use the skills. Sell the skills.

Explore the Academy →

Build It

Work with Mallory

Hand off the whole build, done-for-you.

See what's included →

You found the backend problem. Now fix the damn thing.

The Business Reset Kit™ product graphic by Built by Mallory

Owned Product

The Business Reset Kit™ — Your Backend Fix-It Plan

$37

The paid next step after the Backend Business Check. It helps you take your diagnostic results and figure out what to fix first, what to simplify, what to connect, what to automate, and what to hand off.

Fix-It Playbook: Sell ItCapture ItFollow UpDeliver ItConnect It
  • Backend Audit
  • Identify the Leak
  • Simplify Sprint
  • Priority Matrix
  • 30-Day Fix-It Plan
  • One-Page Backend Snapshot
  • Choose How You Want to Fix It
Get My $37 Fix-It Plan →

I want skills that actually sell.

You don't need another course telling you to believe in yourself harder. Learn actual modern online business skills you can use behind your own business — or get paid to use behind someone else's.

CanvaStorefrontsSystemsClient WorkBackend SupportDigital Business Skills

Skills sell.

The Academy — Home of Modern Business Skills.

The Academy provides educational skillset training. Purchasing or completing the training does not guarantee income, employment, clients, sales, or any specific business result. Outcomes depend on many individual factors, including implementation, experience, market conditions and effort.

Girl. Just build the damn thing for me.

You've got the offer. You've got the idea. You've probably got screenshots, voice notes and half-built pages everywhere. You do NOT need another tutorial.

FunnelsSystemsAutomationsEmailClient JourneysStorefrontsDigital ProductsCanva / Promo CreativeBackend TechDelivery SystemsLead CaptureBackend Connections

You bring the offer, the idea, the vision, the chaos. I bring the strategy, the design, the systems, the build.

Mallory Martinez, founder of Built by Mallory, in her studio office

I'm the business behind the business.

Hey, I'm Mallory. I'm the person business owners call when they're done saying: "I know what I want... I just don't know how the hell to build it."

StrategyDesignBackendExecution

I take the ideas, offers, screenshots, voice notes, half-built pages and approximately 917 open tabs — and turn them into something that actually works. Because pretty is great. Pretty that sells AND actually freaking works? Better.

Not another person waiting for instructions.

I don't need you to hand me a perfectly organized checklist. Give me the goal. Give me the mess. Give me the "okay so here's what I'm trying to do..." And let me figure out how the pieces should actually work together.

You bring

The offer. The idea. The vision. The chaos.

I bring

The strategy. The design. The systems. The build.

We make the damn thing work.

Skills sell. Systems scale.

And your business shouldn't be held together with duct tape. Check it for free, reset it for $37, then learn it or hand the whole damn thing to me — you've got somewhere to start.